Michael Eisner's Walt Disney company Essay Example | Topics and Well Written Essays - 1250 words

Michael Eisners Walt Disney company - Essay ExampleBased on his interest in cartoons, Walt entered into a confederacy to form Iwerks-Disney Commercial Artists, an initiative that made Disney develop an interest in the work of animation. To advance in his new career, Walt decided to borrow a camera from an advertising company, which encouraged him do develop yet interest in Animation. Based on this drive, he managed to create the Laugh-O-Gram Studios. As his interest advanced in the field of animation, he opted to establish his firm after forming an agreement with Frank Newman to play the cartoons that Disney made in his theatre (Wasko, 2013).Initially, Laugh-O-Gram Studios became relatively big before going bankrupt in Kansas City. A mouse, Mickey, inspired Oswald fundament later on. This resulted in the phrase It All Started with a Mouse. However, after Disney lost the rights he had in Oswald, he embarked on the road to creating his unique character, the Mickey Mouse. During this time, Technicolor was taking shape in the industry, making it possible for Walt to portray additional characters in his work. He won an award in 1932 after Mickey emerged as the virtually common cartoon in the animation history (Wasko, 2013).Driven by the urge to create a full film, Disney initiated working on Snow White in 1934. He accomplished this initiative in 1937. This emerged as one of the highly successful film for 1938, which fetched more than $8 million for the company. Presently, this figure is alike to $132,671,390. After the success of Snow White, Disney embarked on a path to create Fantasia and Pinocchio. With the growth of Disney, Walt went to Hollywood and set up the Walt Disney Studio before it went into debt. Here, although movies would not be considered as financially successful in the case of Disney, they had whatever degree of popularity (Wasko, 2013).Furthermore, during the World War II era, Disney was