Developing Twenty-first Century Civil Engineering Essay

Developing Twenty-first Century Civil Engineering - Essay Example Civil engineering is a discipline that is changing rapidly. There has been a major development of civil engineering in the twenty-first century due to changes in technology and weaknesses in the old civil engineering methods. This is because this century offers solutions to many problems in the building and construction industry. This includes upcoming of many institutions that offer formal training of civil engineers to create professionals in the field. There are firms formed by civil engineers that look at the construction needs and challenges to find solutions. They also act as a standard setting institution to certify civil engineers before they get to the construction industry so that they are competent enough. This century presents many challenges in civil engineering. This is because most problems that the society faces today have a direct relationship with this field. For instance, some road accidents are associated directly with poor road construction which is under civil e ngineering (Seely, 1999, p.8). This perception by the society calls for a change in the framework of our structures for professional and educational bit of this discipline. To cub this challenges, the civil engineering discipline liaises with other related disciplines like surveyors and architects so that construction of buildings is carried out to meet quality standards.It is for this reason that a framework has been set to improve the competency of civil engineering in this century.... There has been change in this trend due to factors like technology. It is for this reason that colleges and universities have been built to provide formal education on this discipline. The first college to offer formal education on civil engineering was known as Norwich University in the United States. They offered degree courses in this area to ensure that civil engineers came out competent and well equipped with all relevant skills (Seely, 1999, p.87). This has greatly led to an improvement in the construction industry. Developing Twenty-first Century Civil Engineering Civil engineering is a discipline that is changing rapidly. There has been a major development of civil engineering in the twenty-first century due to changes in technology and weaknesses in the old civil engineering methods. This is because this century offers solutions to many problems in the building and construction industry. This includes upcoming of many institutions that offer formal training of civil engineer s to create professionals in the field. There are firms formed by civil engineers that look at the construction needs and challenges to find solutions. They also act as a standard setting institution to certify civil engineers before they get to the construction industry so that they are competent enough. This century presents many challenges in civil engineering. This is because most problems that the society faces today have a direct relationship with this field. For instance, some road accidents are associated directly with poor road construction which is under civil engineering (Seely, 1999, p.8). This perception by the society calls for a change in the framework of our structures for professional and educational bit of this

Website Migration Project Essay Example for Free

Website Migration Project Essay Introduction Tony’s Chips is a medium sized enterprise that aims to enhance its operations through e commerce. The company aims to migrate from its current externally hosted website to a new e commerce system that will be hosted internally. The new system will provide data storage, retrieval, security and recovery solutions for the enterprise. It will also enable the company to perform commercial transactions through the website. The new system is expected to improve on the operational reliability provided by the existing system. The company also aims to adopt a system that will provide better data integrity facilities. The firm’s management views a redundant system as offering the most ideal recovery solutions. The new system is expected to provide improved database facilities as well as facilitate the firm’s electronic transactions. Project goal This project aims to produce a system that will adequately address Tony’s Chips system requirements. In light of this, the system’s architecture will consider all of the system’s requirements in its design. The system’s architecture will make use of the ideally performing applications. The project aims to create a cohesive system from the many available system components by putting emphasis on application compatibility. The project also aims at creating reliable recovery solutions for the system. This will be undertaken with the aim of enhancing system recoverability. Available system component alternatives The system’s requirements call for an adoption of system architecture that is robust, stable and efficient. The architecture will encompass an operating system platform, a database, a web server and server side scripting software. For each of these system sub sections, there is a large variety of software solutions available for adoption. These tools possess operational, cost and adaptability characteristics that make them suited for application in varying areas. A web server’s operating system has a  significant influence on the efficiency of the resident system (Gunther, 2006). This necessitates the need for an ideal web server platform choice. Several operating system (OS) platform alternatives are available to Tony’s Chips. For instance, the company can choose to run the new system on a Microsoft Windows Server OS platform. Some of the server platform applications provided by Microsoft include Windows Server 2008 and 2012. These operating systems are advant ageous in that most online applications are available to the Microsoft Windows Server platform. Additionally, expertise on Windows server OS is readily available. As a result, implementation and maintenance operations for applications using this platform are complemented by available personnel. However, Microsoft’s licensing fees for new versions of the OS present an economic obstacle to the adoption of the platform. In addition, the platform’s security facilities are not as reliable as those of alternative server platforms such as Linux and UNIX (MacDonald, 2009). Linux offers a variety of server OS distributions. These include Red Hat, Ubuntu and CentOS. These server platforms have the common advantage of being easily customizable, stable, secure and robust (Tanenbaum, 2001). Cento possesses the best expertise support among Linux distros. This is because of its long development cycle. CentOS, however, does not possess the enterprise level operating abilities of Red Hat Linux. Of the currently available Linux distributions, Red Hat Linux offers the best performance when used in enterprise level applications. UNIX is also a viabl e server OS platform alternative. Its performance characteristics are similar to those of Linux. Its hardware specificity and cost, however, present a challenge to its adoption in server applications. As shown, a variety of server platform facilities are available to Tony’s Chips’ project. Tony’s Chips’ choice of web server software will significantly affect the project’s success. Various web server software alternatives are available to the company’s system design. Microsoft’s internet information services (IIS) is one such solution. This webs server is designed to run on Windows server platforms. Consequently, it integrates well with Microsoft’s online applications. It features an intuitive graphical user interface that simplifies its installation and use. However, the costs of installing new versions of this web server are high. In addition, its restriction to the Microsoft server OS platform inhibits  system flexibility. An alternative to IIS is the Apache web server. This is an open sourced application that can be implemented on a wide variety of operating system platforms. Apache’s integration of a pearl and PHP engine facilitates easy integration with the application programming interface (Gunther, 2006). In addition, this web server is available for free. This makes it a cost effective alternative. Further, Apache’s event-driven architecture enables it to perform ideally even under heavy loads. However, Apache usage involves a relatively strenuous learning curve. The software’s complexity may present an obstacle to its use by new users. Another web server that can be adopted for use in this project is Nginx. This server is easy to use as well as stable. It is also based on an event driven architecture. This architecture makes it an efficient user of system resources even under heavy loads (Tanenbaum, 2001). Nginx’s ease of installation, configuration, and use make it a viable alternative for adoption in Tony’s Chips system. As illustrated, various applications are available for adoption in the project. Various alternatives also exist for scripting of the system’s server side applications. PHP, pearl, ASP, coldfusion and Java are some of the choices available to this project. PHP’s advantage accrues from its relative simplicity. It can be integrated into HTML with ease making it an ideal choice for many web development projects. However, its power is limited by the language’s relatively short life span (Tanenbaum, 2001). In spite of this, PHP has the ability to perform adequately in most website applications. Another scripting alternative, ASP, provides great performance for the majority of web server applications. It enables combination of scripting languages such as VB script and Javascript. This makes it very powerful. However, ASP is limited its scope of application. It can only be used on the Microsoft Windows platform. This limits system flexibility. Coldfusion is also a viable server application choice for use in Tony’s Chips system. It is simple, flexible and powerful. However, it is relatively expensive. Java also presents a suitable chose for use in the system. Java can be utilized for the project in a number of ways. The language can be used to create Java server pages which integrate Java code into HTML. Java can also be used to create request handling programs. These programs send complex requests to Java web pages. This feature makes it possible to execute complicated data manipulation operations with ease (Hunt John 2011). Java is also a cross platform application. This makes it a complement to system flexibility. However, Java’s expertise costs are relatively high. These alternatives illustrate the variety of scripting language alternatives available to the project. Database solutions to the projects include Microsoft SQL and MySQL. Ms SQL supports the storage of large amounts of data in a big number of relations. It incorporates reliable data security and integrity facilities. It also facilitates fast system recovery in the event of failure. This is because it possesses several recovery facilities such as its ability to rollback and roll forward transactions. However, this database application is proprietary. As a result, the adoption of this database application may be compounded by the software’s relatively high costs. MySQL, on the other hand, is free. It also incorporates robust security and integrity features such as views, authentication procedures and constraints. MySQL can run on a wide variety of OS platforms with relative ease. This makes it a popular choice for web applications that require flexibility and scalability. Additionally, MySQL’s custom built storage engines enable the database to meet specific user requirements. MySQL database users also have access to a wide variety of prebuilt data storage engines such as myISAM, InnoDB, Falcon, merge, memecached and solidDB. However, the implementation of MySQL databases is time consuming. This is because MySQL’s limited support for some database features necessitates a lot of user interface coding. These applications present the most viable database facility alternatives for Tony’s Chips system. System design For this project the Red Hat enterprise Linux distribution will be used as the operating system for the company’s server. This is because this operating system is capable of achieving the performance requirements of an enterprise such as Tony’s Chips. It also has a high capability of recovering from system failures (Guise, 2008). This is in addition to its incorporation of security features such as the ability to virtualize applications and integrate native smart cards. Real time monitoring and call frame canary word utilities also provide reliable protection from threats such as hackers. Red hat Linux’s users are eligible to the provision of technical support from the OS vendor. As a result, system implementation and  maintenance is simplified by assistance from vendor technicians. Vendor support is also provided for all Red Hat compatible software. In addition, patches for bugs are released periodically. These patches ensure improvement of systems incorporati ng the OS. As illustrated, red hat represents the ideal server OS platform choice for a company seeking optimal system performance. The project will adopt an Apache web server. This is because Apache provides the most cost effective solution to the performance requirements of Tony’s Chips. In addition, Apache server’s user base is the largest among current web servers. Apache is used on 46% of webs servers worldwide (Hunt John 2011). The source code for Apache is available to its large user base. As a result, Apache users have access to faster resolutions of any bug related issues. Patches to the software are frequently released. These patches improve the server’s performance. For Tony’s Chips, this feature presents an opportunity for constant system improvement. Apache web server will also grant greater flexibility to the system in the event of future change in system requirements. This is because it can operate across multiple platforms such as Windows Server and Linux. Server side scripting for the project will be done through Java. This scripting language will be selected because of the powerful capabilities that it provides to online applications. The use of Java will enable the enterprise to implement complex and distributed web applications in an efficient manner. It will enable the enterprise to reap maximum benefits from e-commerce by enhancing efficiency of the website’s functions. The plug ins needed to run Java web applications on Apache are readily available (MacDonald, 2009). For this reason, Java will integrate well with the Apache web server. Its ability to run on multiple platforms will also ensure that the system is flexible. It will enable achievement of system requirements with relative ease. In addition, it will easily facilitate future system adaptability due to its flexibility. These features are illustrative of why Java is the ideal scripting choice for the project. For the server’s database, a MySQL server will be used. This application will be used because of its ability to cater to Tony’s Chips specific data storage needs through custom storage engines. This represents a big advantage to the company. This is because it will adopt a database that specifically meets all its data storage, retrieval and update requirements. In addition, MySQL is secure and  performance oriented. For instance, the number of transactions handled in MySQL can be increased by grouping transactions from multiple connections. This feature ensures optimal database performance even under heavy work load (Ashenfelter, 1998). MySQL’s bug related performance issues are resolved fast because its source code is available to a large programmer community. The software is also very cost effective because it is free. These features make MySQL the best choice for datab ase implementation in Tony’s Chips’ system. System architecture The system architecture will comprise a database linked to a dynamic website. An apache server will handle user requests. HTML and Java will be used to create the website. These programming languages will enable users to access the system’s services over the internet. Java will also enable transactions between the system and other web applications. These transactions will link the system to facilities such as online payment applications. In this manner, the system will enable online commercial transactions. The Red Hat Linux’s security facilities will be integrated with those of the Apache server and the MySQL database. In doing this, security features will be incorporated at multiple levels of the system. For instance, authentication procedures will be implemented by the operating system as well as the database. The system architecture is illustrated below. Downtime reduction As Tony’s Chips migrates from the external to the internal web server, the amount of downtime can be reduced by ensuring comprehensive preparation for the migration process. Enlisting the webhost’s cooperation for the migration operation is central to a fast and efficient system migration (Gunther, 2006). Before initiating the migration process, all data at the old server should be backed up. The new database should then be set up to ensure that the migration process is not delayed by data transfer. Before migrating, the new database should be tested in order to detect and resolve any performance issues. In order to ensure minimal disruption to the company activities, the system administrator should schedule the system migration for periods with minimal user traffic. In addition, users should be provided with prior notice of the migration operation. This reduces the performance issues that  may arise from users’ attempted access of the system during migration. The change of server IP and domain name should be conducted having performed all the database migration, backup and system testing. Once the new system has been launched, it should be monitored with the aim of detecting any emergent performance issues. Anticipated outcome The system will enable accesses of company services through the website. A use case diagram depicting a customer’s order through the system is shown below. The system will enable Tony’s Chips to engage in e-commerce. Products from the company will be advertised and sold through the website. The system will also provide data warehousing services to Tony’s Chips. This is because data pertaining to online sales will be stored in the system’s database. This data can be analysed by use of data mining tools such as insightful miner. Data mining operations will enable Tony’s Chips to infer critical information from the system’s data cache. In this manner, the system will allow Tony’s Chips to remain competitive. The system will also provide recovery facilities to Tony’s Chips. It will feature facilities such as duplicate databases and journaling facilities that will enable recovery in the event of system failure. In order to ensure system continuity in the event of disaster, duplicate copies of the system will be maintained at different geographical locations. These facilities will ensure that t he system remains operational even if a disaster occurs. Updates to the main system will be duplicated in the backup systems automatically. This will ensure that the system will always be recoverable. The system will also incorporate security facilities for Tony’s Chips data. Multilevel security facilities will be used to enhance the protection of data from unauthorized access. The system will provide transaction information to all the relevant stakeholders. Inbuilt transaction procedures will facilitate automatic provision of transaction information to other online applications. For instance, taxation authorities will receive data on revenues due from the company’s online transactions. These services are expected to be realized from the system’s implementation. Support operations Support operations for the system will include training for users as well as system administrators. As the system is implemented, users and administrators will receive technical training on how to access relevant services. They will also be trained on how to detect and resolve system faults. Customers will have access to an online help facility on the system’s website. Further, support staff will always be available to assist new users. This support will be provided through online chat and telephone communication. Maintenance operations such as software and hardware updates will be performed in accordance with vendors’ recommendations. In addition, any changes to system requirements will be addressed by performing relevant updates. System administrators will be required to constantly analyze the system’s operation. This will enable them to quickly identify and solve any emerging threats or system faults. Training manuals will also be provided to relevant staff. These manuals will enhance familiarity with the system’s operations. These support services and operations will boost the benefits accruing from the system implementation. Project evaluation Evaluation of the project’s success will be performed by performing research to ascertain the system’s impact on Tony’s Chips operations. In doing this, stakeholders such as customers and system administrators will be issued with questionnaires. These data collection tools will seek to determine whether the system is performing as expected. Issues such as the system’s ease of use, data security, user friendliness, and speed will be investigated. Interviews will also be conducted within Tony’s Chips’ community to determine the system’s effects on company operations. Additionally, the system’s journaling facilities will be used to provide performance related information. The findings from this research will be compared with system requirements. This will enable an accurate determination of project outcomes. Conclusion This system plan will provide a guide to the system’s design, implementation and maintenance. It will also enable one to infer the reasoning behind decisions made over the course of the project. Additionally, the plan will enable efficient utilization of resources such as time and money. This project plan can also be used as a guide to understanding the operation of  Tony’s Chips’ new system. Project gantt chart References Ashenfelter, J. P. (1998). Choosing a database for your web site. Hoboken, NJ: Wiley. * Guise, P. D. (2008). Enterprise Systems Backup and Recovery: A Corporate Insurance Policy. * Boca Raton, FL: Auerbach Publications. * Gunther, N. J. (2006). Guerrilla Capacity Planning: A Tactical Approach to Planning for Highly * Scalable Applications and Services. New York, NY: Springer. * Hunt, C., John, B. (2011). Java Performance. Trenton, NJ: Prentice Hall. * MacDonald, M. (2009). Creating a web site: The missing manual (2nd edition). New York, NY: * Pogue Press.

Essay --

This short story starts out by setting the scene. The American and a girl sit at a table in front of a building where they were waiting on a train to arrive. It is very hot outside and the background is hills described to be long and white. â€Å"They look like white elephants,† she said. â€Å"I’ve never seen one,† the man drank his beer. â€Å"No you wouldn’t have.† â€Å"I might have,† the man said. â€Å"Just because you say I wouldn’t have doesn’t prove anything.† (Hemingway 6-10) These lines from Ernest Hemingway depict how a man can overpower a woman with his chosen words and tone. In this conversation between the American and the woman, you will see the woman become less and less sure of herself and eventually she can’t even make her own decisions. The girl is even unsure if she wants water with her drink. â€Å"We want two Anis del Toro.† â€Å"With water?† â€Å"I don’t know,† the girl said. â€Å"Is it good with water?† (Hemingway 19-21) Marsh 2 In the previous lines you can see the girl is skeptical. She is waiting for reassurance from the American. â€Å"The Huffington Post† featured an article which came from a study conducted by the University of Texas. Students observed the behavior of boys and girls in a room and how they responded to social cues. Each child was left alone with his mother and were told by their mothers not to touch a forbidden object. The boys not only touched the object more frequently than girls but they ignored the mother’s voice telling them no when they picked up the forbidden object. The girls touch the object less frequently and when they did they often looked at their mother for reassurance. The boys rarely paid attent... ... comforting the girl and telling her to come in the shade. This is him protecting her and giving the girl security which she doesn’t have on her own. The train finally arrives which seems to have been what the girl wanted because she did not wish to discuss the topic anymore. Marsh 7 Works Cited: Zweig, Robert. â€Å"Literature: An Introduction to Reading and Writing†: Hills are Like White Elephants(1927) Tenth Edition. Pearson Education 2004. 350-353. Print. Biddle, Tabby. â€Å"The Huffington Post† : Why Do Women Feel They Need Permission? Jan 30,2009 Hoplock, Lisa â€Å"Science of Relationships†: How You Doin’? Self-Esteem Affects How People Flirt (2014) www.scienceofrelationships.com

Michael Cunningham Essay

Michael was the most ambitious of blokes. He stole the Wright Brothers’ ‘plane. He then flew all the way to Pluto, on one tank of fuel, to find one of his best mates eating the small planet. So he carried on to the end of the Milky Way and on to the next, Chocolate Log. The returned twenty years later saying that he had discovered another species of complex organisms and â€Å"humans† in the next galaxy. Michael Cunningham was born on the 14th of October in 1987 in the city of Birmingham. At the age of three he acquired a younger brother named Dean. In 1991 Michael started attending Harborne Primary School, then at the age of eleven he left Harborne Primary to start in Shenley Court Specialist Arts College and Sixth Form Centre. At the end of year eleven, aged sixteen, he left his secondary school with 10A* GCSE grades, and started training in the ATC in 2005. After two years he completed his training and startye4d full time work as an electrician for the Royal Air Force. Towards the end of October 2007, he was transferred to Duxford airbase to work as the Chief Electrician. At this time he was nineteen and Britain’s youngest Chief Electrician. Then towards the end of 2009 he received a letter telling him that Kelly, once the love of his life, had been killed in a car crash. After attending her funeral Michael stole the world famous Wright brothers’ ‘plane and that was the last the world saw of him for twenty years. Michael reappeared in 2029, aged 41, with claims that he had seen one of his best mates, David Smith, eating Pluto during 2019. Then during a press conference he also claimed that he had found another three planets on his â€Å"adventure† that were inhabited with beings more intelligent than us. â€Å"There is more life in this universe, more than you could ever imagine. † He later went on to say, â€Å"It is unbelievable how intelligent they are, and I mean when compared to them we know nothing. † Scientists later confirmed that Pluto had disappeared and we received a few visits from the intelligent beings Michael had found. Michael, at the age of forty-six, started studying some of the species he had discovered, he discovered that they were approximately five million years more advanced than us. Also that they were born with intelligence and ability to communicate, walk and work. At the age of seventy-three he retired to a semi-detached bungalow in Skegness after his wife, Jenny, had passed away. About six months after moving a killer ninja penguin attacked him. Another of his mates, Tom Bates, saved him moments before he was eaten. Approximately five minutes later Michael suffered a heart attack; after an examination it was determined that the heart attack was caused by the shock of the attack by the penguin. Looking at his personal life he had had a few girlfriends throughout his secondary school life, although only a couple had been serious, and from when he had joined the ATC until he had returned from his â€Å"adventure† he hadn’t had much of a social life. Then at the age of forty-three he started dating an old school friend, Kate, but this didn’t last for more six months. Then he became engaged to Jenny Wattrus in July of 2035 and married in November that year. They had seven children, five girls and two boys, and moved to London where they bought a large house and lived there until their children had moved out, at which point the two of them moved down to Devon and into a smaller house so that they didn’t feel so lonely. Show preview only

Learning – Importance of Assesment

When sing the clip spent in any schoolroom, we see that big part of this clip is spent on appraisal. It is a â€Å"major subscriber to raising criterions in schools† ( Cohen, Manion & A ; Morrison. 2006, p.323 ) and besides â€Å"assessment makes a difference to learning.† ( Naylor, S. , Keogh, B. & A ; Goldsworthy, A. 2006. p.5 ) Whether the difference appraisal makes is positive or negative depends on how it is used. It is besides of import for instructors to â€Å"devise ways of measuring and describing which give students indicants of what they know and can make and which maintain them frontward looking and optimistic† ( Bryce, T. , 2008b ) Appraisal can be divided into two chief types: summational appraisal and formative appraisal. Summational appraisal can be described as â€Å"the scaling of larning that has or has non taken place† ( Bryce, 2008a, p581 ) . Meanwhile, formative appraisal is linked with â€Å"supplying meaningful feedback for larning to happen, assisting persons to travel frontward from their current position.† ( Bryce, 2008a, p581 ) Formative appraisal has been under development for a figure of old ages in Scots schools and â€Å"it follows that to set up good formative appraisal patterns in schoolrooms requires that most instructors make important changes.† ( Black, P. , Harrison, C. , Lee, C. , Marshall, B. & A ; Wiliam, D. , 2004, p2 ) However, â€Å"teachers can non avoid a summational role† ( Black, P. , 1999, p131 ) as they have certification to finish including school studies to parents. Possibly a balance should be between the two theoretical accounts of appraisal as in some instances â€Å"summative trials can be helpful, provided that they are based on a sound theoretical account of learning.† ( Black, P. , 1999, p131 ) One enterprise associated with formative appraisal is Assessment is for Learning ( AifL ) . This â€Å"focuses on the spread between where the scholar is in their acquisition, and where they need to be† ( Learning and Teaching Scotland, 2007 ) and involves â€Å"any appraisal for which the first precedence is to function the intent of advancing pupils ‘ learning.† ( Black, P. , Harrison, C. , Lee, C. , Marshall, B. & A ; Wiliam, D. , 2004, p2 ) Appraisal is for Learning â€Å"has concentrated upon developing the quality of formative schoolroom appraisal throughout the country.† ( Bryce, T. , 2008a, p.591 ) and as mentioned above, instructors will necessitate to do ‘significant alterations ‘ to accomplish this. In order to do these alterations, a instructor has to reflect upon what has already been tried in order to alter schemes which did non work and construct upon what was successful. A instructor besides has to non merely inquire pupils inqui ries but besides ask inquiries of themselves, such as â€Å"To what extent do our acquisition and instruction attacks help pupils to go successful scholars? † and â€Å"To what extent do we utilize students ‘ responses efficaciously to place what pupils understand and to assist program for future acquisition and instruction? † ( Learning and Teaching Scotland, 2008b ) Bearing this in head, formative appraisal pattern was observed and evaluated whilst on arrangement and besides tried by myself with some step of success. In one case, a 2nd twelvemonth scientific discipline category was observed being instructed to fix a posting in groups on â€Å"how a molecule of O gets from the gases in the air to assist travel your large toe† . This was during the unit on organic structure systems and the students had antecedently been taught the information required to finish the posting. At first, the students themselves seemed doubtful as to how to travel about the undertaking as they had been given no other information with the exclusion of the rubric. However, after some treatment in the groups they seemed to come to grips with what they were being asked and set about the undertaking with enthusiasm. The category was given two periods to finish their undertaking and in this clip they completed some genuinely first-class postings which were displayed w ith pride in the corridor. Upon detecting this category finish this undertaking, I was surprised to see how rapidly the undertaking was comprehended by some students, particularly since it was non made clear by the instructor from the start â€Å"what was to be learned and what success would be like.† ( Bryce, T. , 2008a, p592 ) This comprehension was rapidly followed by some high quality interactions between the students as to how they would travel about their postings, discoursing precisely how the molecule of O travels through the organic structure and the procedures involved. This was when I realized that though non phrased into a inquiry, the statement the instructor of the category had asked the students to see was thought arousing and required them to truly reflect on their old acquisition and therefore was following with the cardinal thoughts of Assessment is For Learning. During the two period session, the category instructor, and myself, were continually go arounding the groups and inquiring t he students more inquiries on the topic, arousing responses, giving positive feedback on the postings the students were making but besides foregrounding countries for betterment. This I felt truly boosted the students ‘ assurance and enhanced their desire to make good in the undertaking. It besides incorporated the â€Å"two stars and a wish strategies† described by Bryce ( 2008a, p592 ) . At the terminal of the activity pupils besides got to measure each other ‘s postings foregrounding parts they liked and would utilize in the hereafter. Overall, I felt that this two period session incorporated Assessment is for Learning techniques really good and is something I would utilize in the hereafter in this subject. During my ain instruction pattern, I tried a figure of times to integrate Assessment is for Learning into my lessons. In one lesson with a 3rd twelvemonth biological science category, they were dissecting flowers in order to be able to place the parts of the generative system and depict their maps. At the start of the lesson, the students were informed of the acquisition results and besides the success standards so they could state for themselves if they had been successful, hence they were cognizant â€Å"what was to be learned and what success would be like.† ( Bryce, T. , 2008a, p592 ) After the practical, to reenforce the cardinal points and besides to measure what they had learned, I provided the students with a matching exercising where, in braces, they had to fit parts of the flower with their map. This exercising enabled students to join forces with each other to acquire the right consequences. In this instance I truly felt that I was utilizing â€Å"assessment as a t ool for learning.† ( Naylor, S. , Keogh, B. & A ; Goldsworthy, A. , 2006, p.7 ) Although possibly non every bit seamlessly as a more experient instructor. Another schoolroom experience involved a different 2nd twelvemonth category, this clip on the sound and light subject. Not being a natural philosophies specializer, it can be hard to add involvement to this subject and so a biological science angle was added to a few lessons. During this the category were comparing human eyes and ears to those of selected animate beings and traveling around the category in a circuit finishing undertakings at each station. This was done in braces and so interaction was taking topographic point at each measure along with job resolution, comparings and fact happening. In the following lesson, much like the first 2nd twelvemonth category, a posting was created on one of the animate beings in the category circuit to inform people of the differences in this animate being ‘s eyes and ears and how they benefit the animate being. Much like the first 2nd twelvemonth category, feedback was given at each phase and the students responded good to this. The t erminal consequence achieved was due to acquiring the students involved at every phase, giving them feedback and allowing the students identify what will assist in their undertaking. During my school experience, good Appraisal is for Learning pattern was observed often. However, this was chiefly in a few of the instructors and non across the whole section. The enterprise was brought up at departmental meetings and so was in development but non to the same grade as other sections or so, other schools. Appraisal of larning â€Å"involves working with the scope of available grounds that enables staff and the wider appraisal community to look into on students ‘ progress.† ( Learning and Teaching Scotland, 2007b ) This means roll uping the consequences of summational appraisal and utilizing them to collate tabular arraies and statistics and comparing these with other schools. This pattern, called local moderateness, is to â€Å"ensure appraisals are consistent between categories and schools.† ( Learning and Teaching Scotland, 2007b ) The consequences used are valid, dependable and comparable and this is why they are utilised. Appraisal of acquisition is besides used â€Å"where ‘league tabular arraies ‘ of overall public presentation are published.† ( Cohen, L. , Manion, L. & A ; Morrison, K. , 2006, p333 ) This can do jobs in countries where conference table place is of import to some, as â€Å"teachers teach to the test† ( Cohen, L. , Ma nion, L. & A ; Morrison, K. , 2006, p333 ) Thereby contradicting all other signifiers of appraisal and acquisition and denying students cardinal experiences. In countries where high conference tabular array places are of import, inclusion is another affair which must be addressed. There is an interesting tenseness in this field as some schools may be unwilling to show students for certain tests or topics in general due to the belief that this student will negatively impact their conference tabular array standings. With patterns like this go arounding it is clear that â€Å"schools and instructors need counsel and assurance with respect to where they should put their professional support and efforts.† ( Bryce, T. , 2008, p594 ) If different schemes for appraisal and acquisition were in topographic point so possibly consequences would better without the irresistible impulse to ‘teach to the trial ‘ . This leads on to the theory that rating students ‘ work should be discouraged for much of the clip as described by Black, P. & A ; Wiliam, D. ( 2001 ) . During school arrangement, in first and 2nd twelvemonth categories, it was observed that when students were given the consequences to any signifier of summational appraisal, the first thing they did was comparison Markss with their friends and spouses in the category, thereby making a competitory ambiance. Children accomplishing a hapless class are so unwilling to portion their consequences with friends and may finally see themselves as unable to larn. It has been shown that â€Å"pupils who come to see themselves as unable to larn normally cease to take school earnestly – many of them will be riotous within school, others will fall back to truancy.† ( Black, P. & A ; Wiliam, D. , 2001, p3 ) So we find ourselves in a state of affairs where utilizing summational appraisal for rating can hold a negative consequence on some students, but is necessary for â€Å"accountability of instructors and pupils to interested parties.† ( Cohen, L. , Manion, L. & A ; Morrison, K. , 2006, p327 ) Is there a manner in which classs can be used constructively? On detecting lower school, it could be argued that possibly utilizing chiefly formative appraisal in these twelvemonth groups would be more effectual. As mentioned above students are chiefly concerned with being competitory when it comes to assessment classs and so the usage of â€Å"approaches in which students are compared with one another† ( Black, P. & A ; Wiliam, D. , 2001, p4 ) should be discouraged in favor of supplying feedback to pupils â€Å"about the peculiar qualities of his or her work, with advice on what he or she can make to improve.† ( Black, P. & A ; Wiliam, D. , 2001, p6 ) This scheme avoids comparings between students in lower school and allows them to to the full bask the acquisition experience without the competitory component. It is noted that summational appraisal can non be avoided wholly in these twelvemonth groups, peculiarly with respects to coverage and besides class picks for the undermentioned old ages. While detecting in-between and upper school, the rough competition from lower school was non as evident, but clearly non absent wholly. With this in head, utilizing classs constructively from 3rd twelvemonth onwards could be good as students are heading towards external appraisals. In this instance, being cognizant of the class they are presently accomplishing in concurrence with advice on how to better may be good to these students. On arrangement, it was observed in in-between and upper school categories that feedback centered entirely on the class which was achieved and really seldom mentioned ways which students could better, aside from analyzing. This was particularly evident in the top subdivisions for the topic, where the general consensus was that pupils merely wanted their classs and could construct upon them themselves. Support was made available to pupils in the signifier of prep nines and supported survey ; nevertheless there was no specific feedback offered to single stu dents. We know that â€Å"tests and prep can be an priceless usher to learning† ( Black, P. & A ; Wiliam, D, 2001, p8 ) every bit long as these undertakings have clear, relevant larning aims: but supplying feedback every bit good as the class should â€Å"give each student counsel on how to better, and each must be given chance and assist to work at the improvement.† ( Black, P. & A ; Wiliam, D. , 2001, p8 ) It is believed that utilizing classs in this constructive mode will be valuable to both students and instructors, and promote students to larn efficaciously and good. At present, the agreements for enfranchisement in the upper secondary school, Scottish Credit and Qualifications Framework ( SCQF ) Levels 3 – 5, comprise of two different manners of classs: the long standing Standard Grade class and the newer Intermediate 1 and 2 classs. The SCQF figure indicates â€Å"a degree to demo how hard the acquisition is and a figure of recognition points which indicate the size of the qualification† ( Davidson, C. , 2008, p612 ) Using this system makes â€Å"qualifications easier to depict and understand† ( Davidson, C. , 2008, p612 ) and besides â€Å"enable employers, scholars and the populace in general to understand the full scope of Scots makings and how the makings relate to each other.† ( The Scottish Credit and Qualifications Framework, 2003 ) Standard Grade classs were introduced in the 1980 ‘s as a replacing to the O-grade. The purpose behind this was to â€Å"enable all students, whatever their degree of ability, to follow suited classs and addition awards† ( The Scottish Office, 1996 ) and due to the fact that pupils sit two degrees of test and that all students take portion in the class to level, this has been achieved. The Standard Grade provides students with many chances while at school and as a consequence there are a figure of benefits associated with them. These include: a broad scope of classs on offer ; scrutinies are completed at two degrees to supply students with the best possible chance for a good class and the inclusive nature of the classs as they provide appraisal for all. Intermediate 1 and 2 classs were introduced as portion of the National Qualification ( NQ ) model. They have been â€Å"designed to be every bit flexible as possible to run into the demands of all students.† ( Learning and Teaching Scotland, 2008a ) In add-on to this flexibleness, new classs have been added to supplement the more traditional topics in order to run into the demands of today ‘s workplace. These include media surveies and biotechnology. The construction and appraisal of Intermediate classs differs in a figure of ways from Standard Grades. To get down with, Intermediate classs are structured into three units of similar lengths whereas Standard Grades can incorporate any figure of subjects, illustrations being Chemistry which covers 15 subjects and Biology which covers seven subjects. These subjects can besides be of changing lengths. In the Intermediate classs, each unit ends with a trial called a NAB ( National Assessment Bank ) . Each terminal of unit trial must be passed in order to sit the concluding test. The unit besides stands entirely as a faculty so that even if a student does non go through the concluding test, the single units will supply some grounds of accomplishment for the student. These units are assessed internally in schools and can be re-assessed if a student is non successful on the first effort â€Å"The unit construction of Intermediate makings is considered to be their best characteristic, sup plying flexibleness and motive for immature people.† ( The Scots Government, 2008 ) This unit construction besides helps to supply a more streamlined passage between Intermediate and Higher as the classs are constructed on the same format. Standard Grade operates otherwise in that while each subject in these classs may hold an terminal of unit trial to finish, it plays no portion in whether the student will go through or neglect the class other than supplying instructors with grounds for grade anticipations or entreaties. Where students do hold influence over their concluding grade in Standard Grade is in work submitted to the Scots Qualifications Authority ( SQA ) which is completed in category. In Science topics, this is in the signifier of practical abilities which are assessed over the class ; in English, a pagination of written work is submitted. Work completed in category can be worked on over a period of clip and alteration of this can go on until both instructor and student are satisfied that the best possible class has been achieved, giving ample chance for re-assessment of the work. This, while non playing as large a portion in the award as the concluding test, does hold some influence on the class awarded. T his work besides benefits the students in that while they are still being assessed, it is non under nerve-racking exam conditions, and this may supply the environment for them to work to their best potency, to the full supported by their schoolroom instructor. Formative appraisal is going more widely used in schools, nevertheless recent experience shows that this is non true universally. Observations in both Standard Grade and Intermediate 2 categories while on arrangement have lead me to believe that summational appraisal is still the more normally used in categories, peculiarly in the upper school. It could be said that â€Å"the demands of the SQA dominate school life in the upper phases of secondary.† ( Bryce, T. , 2008a, p581 ) While both Standard Grade and Intermediate 1 and 2 classs can be argued to be both effectual and successful, it has to be considered â€Å"whether these makings in their current signifier best suit the demands of tomorrow ‘s immature people, employers and other users of qualifications.† ( The Scots Government, 2008 ) This is chiefly due to the nearing debut of Curriculum for Excellence into schools in the coming old ages and the demand for a new signifier of appraisal which will suit in with the experiences and results which pupils will take portion in. Standard Grade and Intermediate are utile now, nevertheless â€Å"neither of these two systems reflects the values, intents and rules of Curriculum for Excellence.† ( The Scots Government, 2008 ) One solution for the job of holding incompatible assessment methods is the debut of a new general making at SCQF degrees 4 and 5 to replace the antique Standard Grade and Intermediate makings. This will besides profit Scotland ‘s appraisal patterns which have â€Å"developed steadily over recent old ages but to a point of complexness which demands simplification† ( Bryce, T. , 2008a, p581 ) However, both Standard Grade and Intermediate 1 and 2 have good characteristics which would be utile in the new appraisal construction. â€Å"The inclusive attack to enfranchisement contained in Standard Grade† ( The Scots Government, 2009 ) is one point which should be considered when planing the new making. Integrating this appraisal for all is of import in planing a new making as inclusion is a major factor. We have to be able to â€Å"support acquisition and react reasonably to the differences that exist across groups while at the same clip supplying comparable and dependable evidence† ( Darling-Hammond, L. & A ; Falk, B. , 1997, p57 ) The current Standard Grade operates a 3 degree system with foundation, general and recognition and the thought of this should be carried frontward but in the signifier of SCQF degrees 4 and 5. For students executing below this degree, Access 3 certifications will be available. Using this system, the inclusive attack of Standard Grade is still in operation and no student will be restricted in any manner with respects to assessment. Another utile characteristic of assessment construction at present is â€Å"the unit based construction of Intermediate qualifications.† ( The Scots Government, 2009 ) These units provide good points for internal appraisal throughout the class and awards received in these appraisals give students something to construct on for the hereafter. Using Markss from these unit appraisals as portion of the concluding awarded class would besides supply utile continual appraisal alternatively of trusting strictly on the concluding test. Besides mentioning to the Intermediate construction of appraisal, the manner in which they are graded would be preferred to the construction of Standard Grade Markss. Using the A – D signifier or marker would extinguish any confusion associated with the Standard Grade 1 – 7 strategy. It would besides follow the form presently in topographic point for Higher and Advanced Higher, once more associating the degrees and leting for an easier passage. In topics of a practical nature such a scientific discipline, proficient, art and music ; more accent should be placed on the practical side in the appraisal. A larger per centum of Markss should be awarded to practical abilities as they are in the really kernel of what these topics are about. One manner in which this could be possible in scientific discipline could be to finish a practical abilities folio which could include an probe where the students would hold to plan and transport out experiments and so describe on them. This is something which presently operates in Advanced Higher but is felt, if used right, would besides be good at lower degrees. In the same vena, it is felt that technological progresss should, where possible, be incorporated into the course of study. There are legion illustrations in the current course of study where outdated scientific discipline is still taught, such as in Standard Grade Physics which still teaches students about cathode beam telecastings in an epoch where LCD and plasma telecastings are the norm. In instances such as these, it is felt that possibly students would expose more enthusiasm in category if they could associate what they are larning to the universe outside the schoolroom. When covering with appraisal, it is of import to understand that any determinations on alterations to be made will non merely impact the current students, but besides pupils in old ages to come and therefore cautiousness should be exercised when any alterations come into consequence.Bibliography* Black, P. ( 1999 ) . Assessment, Learning Theories and Testing Systems. In Murphy, P. ( Ed. ) Learners, larning and appraisal ( pp. 118 – 134 ) . London: Paul Chapman Printing * Black, P. & A ; Wiliam, D. ( 2001 ) Inside the black box Retrieved 18th March 2009 from hypertext transfer protocol: //ngfl.northumberland.gov.uk/keystage3ictstrategy/Assessment/blackbox.pdf * Black, P. , Harrison, C. , Lee, C. , Marshall, B. & A ; Wiliam, D. ( 2004 ) . Appraisal for acquisition: seting it into pattern Hymen: Open University Press * Bryce, T. ( 2008a ) . Appraisal in Scots Schools. In Bryce, T.G.K. & A ; Humes, W. M. ( Eds. ) Scots instruction 3rd edition: beyond degeneration ( pp. 581- 594 ) . Edinburgh: Edinburgh University Press * Bryce, T. ( 2008b ) . Principles of assessment Lecture slides retrieved on 18th March 2009 from hypertext transfer protocol: //www.foe.strath.ac.uk/Login/FAV1-0000F728/FOV1-0000F72A/FOV1-0000F983/I000E6669? DF0=0 * Cohen, L. , Manion, L. & A ; Morrison, K. ( 2006 ) . A usher to learning pattern ( 5th Ed ) Oxon: RoutledgeFalmer * Darling-Hammond, L. & A ; Falk, B. ( 1997 ) . Supporting instruction and acquisition for all pupils: Policies for reliable appraisal systems. In Goodwin, A. L. ( Ed. ) Appraisal for equity and inclusion: encompassing all our kids ( pp. 51 – 76 ) . London: Routledge * Davidson, C. ( 2008 ) . SQA Findings on Scots Attainments. In Bryce, T.G.K. & A ; Humes, W.M. ( Eds. ) Scots instruction 3rd edition: beyond degeneration ( pp. 608 – 626 ) . Edinburgh: Edinburgh University Press * Learning and Teaching Scotland. ( 2007a, November 27 ) . Appraisal is for larning: debut Retrieved March 17th 2009 from hypertext transfer protocol: //www.ltscotland.org.uk/assess/for/intro.asp * Learning and Teaching Scotland. ( 2007b, December 10 ) . Appraisal of larning Retrieved March 18th 2009 from hypertext transfer protocol: //www.ltscotland.org.uk/assess/of/intro.asp * Learning and Teaching Scotland. ( 2008b, August 20 ) . Appraisal for acquisition: high quality interactions Retrieved March 18th 2009 from hypertext transfer protocol: //www.ltscotland.org.uk/assess/toolkit/schools/highqualityinteractions.asp  · Learning and Teaching Scotland. ( 2008a, December 15 ) . What are national makings? Retrieved 18th March 2009 from hypertext transfer protocol: //www.ltscotland.org.uk/nq/nqframework/whatarenqs.asp * Naylor, S. , Keogh, B. & A ; Goldsworthy, A. ( 2006 ) . Active appraisal: thought, larning and appraisal in scientific discipline London: David Fulton Publishers * The Scots Credit and Qualifications Framework ( 2003, October ) . An debut to the Scots recognition and makings framework Retrieved March 18th 2009 from hypertext transfer protocol: //www.sqa.org.uk/files_ccc/IntroductiontoSCQF-2ndEdition.pdf * The Scots Government. ( 2008, April 24 ) . Consultation for future agreements of national makings Retrieved March 18th 2009 from hypertext transfer protocol: //www.scotland.gov.uk/News/This-Week/Speeches/smarter/natqual * The Scots Government. ( 2009, February ) . Research on the audience on the following coevals of national makings in Scotland Retrieved March 18th 2009 from hypertext transfer protocol: //www.scotland.gov.uk/Resource/Doc/261963/0078333.pdf * The Scots Office. ( 1996 ) . Scots certification of instruction: standard class Retrieved 18th March 2009 from hypertext transfer protocol: //www.scotland.gov.uk/library/documents/standard.htm

Romoe and Juliets death essays

Romoe and Juliets death essays Who was responsible for the deaths of Romeo and Juliet? The responsibility of the deaths of Romeo and Juliet lie on the conscience of many of the citizens of Verona. The blame does not only belong to the people baring the name Capulet or Montague. All those who were involved, connected and event those who did not try and stop the constant violence in fair Verona are responsible for their The everyday citizens of Verona are partly responsible for the tragic suicides of Romeo and Juliet.When ciil blood makes civil hands unclean? , where everyone is guilty for the bloodshed?. It is said that silence against a wrong is as good as supporting the action in the case of Verona this is true. Even those who did not kill or injure have to take responsibility, their inability to speak up against the continuous fighting was as good as condoning it. This added more fuel to the feud, which inevitably contributed to the deaths of Romeo and Juliet. The parents have to take responsibility for the deaths of their children. The feud between the two wealthiest and most respected families, The Montagues and The Capulets caused peril in Verona and also the lives of Romeo and Juliet. Especially with the Capulets arranged marriage of their daughter Juliet to Paris. Their feud forbid Romeo and Juliet's love. Not knowingly by denying their children's love they Tybalt, Mercutio and their men are blamable for the death of Romeo and Juliet. These men were ringleaders, they encouraged violence which made Verona a tense and uncontrollable place, even the Prince of Verona had no control. It was the killings of Tybalt and Mercutio which sadly brought about Romeo and Juliet's dilemmas. Responsibility must be taken by Romeo and Juliet themselves for their actions which lead to their deaths. Romeo and Juliet's love was foolish and blind. They did not stop to think about the consequences their love wo ...

Germinal essays

Germinal essays At first glance, one might say the capitalist system is righteous and it leads to more productivity, but upon discreet examination, the system has numerous flaws. As we discussed in class, one of the main flaws was the inability of the workers to advance themselves in society beyond the point of keeping food in their stomachs. One generation after another follow each other down below into the mines without cessation. First and foremost the company needs to insure that all members of the mine town have enough to eat, enough to wear, and a roof over their head. The company can possibly provide clothing and food through a ration-based system that guarantees the people will not die of starvation or frostbite. These are necessities that the company should provide even if they are in debt. The workers should also receive a salary based on performance and profits of the company. This spending money can be used for amenities or the worker can save it if he or she one day desires to move away and attempt to start a better life somewhere else. The root of the problem lies with the education the residents of the mine town receive. Children as young as seven or eight are being sent down to work in the mines when they should be starting school. If families are unable to pay for schooling a type of indentured worker system might work out where children can attend school for free if they agree to provide the company with a year(s) work when they become of age to work. That also brings up the issue of child labor. Children should not work until at least 16 and even then they should not be responsible for dangerous and important jobs such as securing the limbering. Another important issue concerns the rights of the workers. Workers unions should be set up and all should join to make sure that the company does not use and abuse the workers. Unions should unite all workers with the same profession across the ...

Descriptive Essay A Closer Look at Descriptive Essay Writing

Descriptive Essay A Closer Look at Descriptive Essay Writing A descriptive essay is one of the major types of essays, requiring the student to provide a description of an object, person, place, device, or just about any other type of thing that can be described verbally. How to Write a Descriptive Essay This article is an overview of descriptive writing that may be a  useful guide for college students in writing their descriptive essays. First, lets focus on what a descriptive writing is. What Is a Descriptive Essay? A descriptive essay is one of the major types of essays, requiring the student to provide a description of an object, person, place, device, or just about any other type of thing that can be described verbally. Very often writers of descriptive essays are likened to artists who need to paint their pictures using only words – and thats exactly what is happening in descriptive writing. If you feel unsure about how to write your descriptive essay, you can always  ask for professional assistance  from our essay writers. Feel free to contact us and we will come up with a top-notch product that exceeds your expectations. Once you are ready, feel free to request assistance via chat, phone or email. Descriptive Writing:  What Is Special about the Descriptive Essay? The two essay methods of narrative and descriptive writing take very different approaches. A narrative essay deals with facts, situations, and events, and aims to educate and inform using direct, clear language.By contrast, a description essay uses more sensory means. The writer describes the topic in terms of detailed descriptions and impressions, using simile and metaphor to strong effect. A descriptive essay works on a deeper emotional level, and if successful it describes objects and situations in such a way that the reader feels they almost have a shared experience of the essays topic. Its an often-used but nonetheless true phrase that description essay writing relies on showing and not telling. Rather than simply relating a fact, a writer should show the reader how the topic is experienced, by using sensory details that draw the reader in  and using their sense of empathy to construct powerful images that they can relate directly to. When you need to choose the descriptive essay topics, you may need an information on how to pick proper essay topics: How to Pick Proper Essay Topics Purpose of Descriptive Writing The purpose of descriptive writing is to involve the reader in a deeper way than the drier style of narrative writing. By painting more vivid pictures that appeal to all of the five senses it offers a more affecting view, communicated in a stronger way. Its a powerful technique that requires some forethought to produce effective results. The precise approach you take, and the choice of similes and other figurative devices, will depend on what youre trying to convey. For example, you could simply describe a man as being old, but a more descriptive approach is to use words such as careworn, wise, dignified, and so on to put across a more nuanced impression than the bare facts that a narrative description would provide. If you are looking for the descriptive essay examples, you may read one good example of a description essay written by our essay writer: Descriptive Essay Example about Pandas Descriptive Essay Outline and Structure Although descriptive techniques can be used to improve the quality of almost any piece of writing, there is also a recognized structure to be followed when writing academic examples of descriptive essays. This consists of three major parts: the introduction, the body, and the conclusion. The Introduction How to start a descriptive essay? The introductory paragraph of a descriptive essay should include a strong opening element to catch the readers attention, possibly using a quote or a particularly powerful image. It then goes on to outline the object, event, or situation that will be described  and the reason that the specific subject of the essay has been selected as the topic. The Body The body of the descriptive essay usually consists of three paragraphs. In the first, the object of the essay itself is described in detail, using as many points as necessary to paint a rich portrait. In the second paragraph, the context for the object is provided by describing the surroundings or background. Both these paragraphs should use strong imagery and imaginative comparisons throughout. The third paragraph appeals more directly to the readers senses and emotions, using the writers skill to describe the subject in ways that bring it to life and make the reader feel an empathetic connection. The Conclusion This is in many ways a repetition and reinforcement of the introduction and body sections, outlining again why the object or situation was chosen for the essay, and how the attributes described in the body paragraphs came to mean to the author in relation to the overall idea being expressed. Connective Words and Phrases in Descriptive Essay Writing An essay consisting of repetitions of the same sentence structures quickly becomes monotonous and difficult to read, lessening the gut-level descriptive effect. Connecting words and phrases help with this problem, providing natural ways to link the parts of the essay, and giving it greater flow and power. The possibilities for using connective words are almost unlimited, but a few examples of common linking situations and potential words to use in them include: Introducing another viewpoint, statement, or concept furthermore, whats more, additionally Showing the similarity between two points likewise, similarly, equally Showing contrasts however, nevertheless, on the other hand Proving or reinforcing a point evidently, therefore, particularly While the value of connective words and phrases is clear, sentences also lose the readers attention when they are too long. Even in descriptive essays brevity is a virtue. Connective words shouldnt be used excessively when succinct wording, shorter sentences, and a clearer separation of ideas could be more effective. A final point to bear in mind is that the first draft of a descriptive essay is rarely the most successful attempt. This is even truer than in other types of writing. Because of this, revision is an essential part of the process. Reviewing the essay with a fresh mind will help to reveal the true clarity or otherwise of the similes, metaphors, and other devices that have been used, and possible improvements will often make themselves surprisingly clear during the revision process. Descriptive Essay Writing Tips 1. Appeal to the readers imagination and senses. Describe how the thing looked, smelled, felt, sounded or even tasted, or even thought or imagined. Example:  We imagined they weren’t just mere dogs, but gigantic, slobbering wolves. 2. Use adjectives to describe things. They are probably the most important words that create a picture in your readers mind. Use a synonyms thesaurus if you feel youre running short of descriptors. Example:  The warm summer sun and the clear blue summer sky are such a marvelous experience. 3. Use literary devices. Things like simile and metaphor are the most basic ones. They will definitely add weight to your essay. Example:  His rough fingers that felt softer than silk when they brushed her skin (simile).  Aunt Kathies long fingers were thin gnarled branches (metaphor). 4. Use inversion (or inverse word order) for emphasis. Example:  These were the neighborhood people. These are the basic tips and techniques for writing a descriptive essay. Tools and literary devices should suffice for any of the college level writing. Remember to edit and proofread your essay once you are done with the draft of your paper. This will help to eliminate silly mistakes and is likely to prevent you from losing points.

The Glass Menagerie and the two different worlds (reality and fiction) Research Paper

The Glass Menagerie and the two different worlds (reality and fiction) - Research Paper Example Laura is enrolled in a business school in order to start establishing her own life, but due to shyness, she drops out of school and secretly spends her time wandering in the city (Oliveira 1).Tom, who dislikes his shoe warehouse jobs, finds solace in alcohol, movies and literature. This surprised his mother (Oliveira 1).Amanda and Tom plot to get Laura a suitor at the warehouse, and Tom chooses Jim O’Connor who is his casual friend. A dinner is organized for Laura to meet Jim (Oliveira 1). Just before the dinner, Laura discovers that Jim, whom she had a crash on while in high school, is the suitor. Laura however refuses to eat dinner with the family and Jim and pretends she is ill (Kolin 66). Amanda, who was dressed in her youthful dress, ends up talking with Jim throughout the meal. Later after the dinner though, Laura opens up and confesses to Jim that she had a crash on him in high school(Oliveira 1).Jim reproaches her for being shy and having low self-esteem but also prais es her for being unique. Jim mentions that he has to leave and see his fiancà ©e (Kolin 34). It is therefore discovered that he is engaged. This leaves Amanda and Laura sad, and they blame Tom for not being attentive and for being selfish dreamer, because he is the one who brought Jim (Oliveira 2).Not long after Jim had visited, Tom gets fired from his shoe ware house job and leaves his home. As he travels, years later, he finds it very hard to forget and leave behind guilt memories of Laura (Kolin 23). Tennessee Williams, author of the play struggled with homosexuality which made him feel like an outsider in his society. This and other experiences made him feel empathetic to vulnerable people of the society (Oliveira 2).This play presents similarities between the dysfunctional Williams family and the play’s family, the Wingfield family. There are similarities between the fictional Wingfield family and Tennessee Williams’s own family (Kolin 23). The Glass

The Development of African Dance Essay Example | Topics and Well Written Essays - 500 words

The Development of African Dance - Essay Example There are important aspects of African dance and music that have evolved into the modern times and greatly influenced contemporary art forms worldwide. For example, rap music and hiphop dance, while they are very much part of contemporary art forms of the youth, are new versions of traditional African culture.African dances are full of symbolism. One persistent aspect of African dance is a common dance-pattern that is depicted by a wide, sweeping circle around a group of musicians situated in the center. Despite historical changes to dance, the circle formation has proved to be very durable, despite attempts to break up the circle formation. James (2000) says that the moving circle that defines the inner space for the dancers is a symbol of the celebration of the culture’s distinctiveness, and this symbol could be traced through Africa’s history of political subjugation and social change. The pattern could also be found in dances in slave plantations in the New World, a s well as the Sudanese and Ethiopian region of the upper Blue Nile.The circle formation could is evident in the Capoeira, an Afro-Brazilian art form which ritualizes movements from martial arts and games and combines these with dance. (Please see powerpoint presentation.) Capoeira was popularized as a Brazilian dance, but evidence supports that it is a folk dance form developed by African slaves from traditional African dances and rituals. While African dance has influenced dance in other cultures, some authors such as Loots (2006).

HUMAN RIGHTS Essay Example | Topics and Well Written Essays - 1750 words - 1

HUMAN RIGHTS - Essay Example A charter was thus crafted that detailed the creation of the International Military Tribunal and the procedure to be followed during the trials. 2 Finally, the trials and the subsequent judgment handed down at the trials for such novel crimes as ‘crimes against humanity,’ ‘crimes against peace,’ (jus ad bellum) and ‘war crimes’ (jus in bello) committed during a state of war 3has established a precedent that became the models in recent cases like Rwanda and Yugoslavia. These judgments assailed, inter alia, on the grounds that they were based on a crime that was in the nature of ex-post facto law, were nevertheless just and fair considering the grievous crimes that were committed. The indictment of about 24 major defendants specified three kinds of crimes: crimes against peace, which included crimes of waging aggressive war, as opposed to self-defence, against other countries; war crimes, or crimes which violated the conduct of war in accordance with Article 46 of the Geneva Convention like â€Å"murder, ill-treatment, and deportation of populations in the conquered territories, the killing of hostages and prisoners of war, the seizing of private property, and the wanton destruction of villages, towns and cities,† and; crimes against humanity, or crimes committed before and during war like â€Å"murder, extermination, enslavement, deportation and other inhumane acts committed against civilian population.† Another crime, that of conspiracy, - the planned commission of the crimes by two or more persons - connected some of the crimes. After eight months of preparation, considered short for a major trial, the trial began on November 20, 1945. 4 To serve as evidence for the prosecution, the indictments came supported by testimonies, photographs and films – with the last two primarily coming from the Germans who obviously documented every atrocious deed they made with pride. The

Comparative Advantage Essay Example | Topics and Well Written Essays - 500 words - 3

Comparative Advantage - Essay Example This is probably not true for Japan because agriculture land is not massively available for cultivation in the country. Japan and Unites States have no comparative advantage in mineral fuels, pharmaceuticals, and apparel. Both countries have shortage of mineral fuel reserves and this is why they cannot export or neither fulfills all its energy needs. Pharmaceutical industry of United States is stronger than Japan but neither country has any comparative advantage in these industries. Both the countries have developed enough therefore they have no more labor intensive industry and this is why textile industry is not a comparative advantage for Japan and United States of America. Japan has competitive advantage in automotive industry and this is because of the innovative and technological capital of the country. Japanese automotive companies are famous all over the world for the quality of their product. Automobile industry started to grow in early 20th century in Japan and therefore the foundations of the industry were strong. Today, Japanese industry is ranked third all over the world in the automotive sector (BBC, 2012). United States enjoyed comparative advantage initially but later on lost to Japan, China, and Germany. On the other hand, United States has an extremely developed aerospace industry compared to Japan. The comparative advantage of United States in the aerospace industry is mainly due to large domestic consumer base and highly advanced military sector. This bolstered the aerospace industry of United States and gave the country comparative advantage over other countries. Electronics equipment is an area where Japan is well known all over the world. Again the intellectual and technological infrastructure the country has gives rise to the strength of the country in the sector. Electronics and electrical equipment are built on a large scale in Japan and are exported all over the world. Strong competition within Japan is contributed towards a strong

SEMESTER AT SEA Research Paper Example | Topics and Well Written Essays - 1500 words

SEMESTER AT SEA - Research Paper Example Table of Contents Executive Summary 2 Introduction 4 Target Market 5 SAS Education Program & Students of Sydney University 5 Market Potential 6 Regular & Mid Year Application Students 6 Advantages of SAS programs & its effectiveness 6 Specific Advantages to the students of Sydney University 7 Challenges in introducing the SAS program in Sydney University 8 Recommendations 9 Conclusion 9 Introduction Semester at Sea (SAS) is study based program which had originated in the year 1963 and is managed by Institute of Shipboard Education which is headquartered in Virginia (SAS, 2013f). The main objective of the study is to attract students from universities of varied nations and disseminate information related to humanities and other subjects. The main attraction of the SAS program is that it is a floating university which means that the courses are provided to the student while they are at sea and the teaching program stops while the students are at port (SAS, 2013g). The institute believe s in providing informal and formal education to the students in a non-traditional format to attract their attention and make studies an enjoyable program. Sydney University (SU) is one of the leading universities of Australia and is located at Darlington at the outskirts of Sydney CBD. The university is renowned for its well designed courses and the flexibility of the course timings. However, the marketing director had reviewed the current academic course and was able to locate those certain elements in the humanities, social sciences, and environment. The marketing assistant believed that teaching guidance from external faculties would only enhance the developmental skills and the knowledge of the students of SU. The SAS teaching program are designed in such a way that not only will it help in imparting theoretical but also practical knowledge. It would also enhance the interpersonal and soft skills of the students which would pave their path of success. The marketing assistant wil l revaluate the current academic courses offered by SU and then assess the needs and requirements of the students studying humanities, social sciences, and environment courses for their betterment. Target Market SAS Education Program & Students of Sydney University SAS offers 75 courses related to varied disciplines including agriculture, shipping, environment etc. The courses are usually 100 day program which is mainly targeted for undergraduates and graduates travelling from North America to East or West Atlantic. The ship travel across 8 to 11 countries in Western Africa, Europe, South America and North America and offers a wide range of course related to various subjects. One can register for the summer, spring and fall course through online and offline methods. The summer programs are further designed and broken into short and long term courses which signify that flexibility of the courses is of utmost importance to the SAS program designers. The SAS programs are designed in su ch a way that it helps in filling the gaps of the courses and syllabuses designed by the regular colleges and universities. The students of SU studying humanities, social sciences and environment would be benefited by the courses because the existing syllabus at SU does not offer variation or any innovative topic has not been introduced in the current

Comparative Advantage Essay Example | Topics and Well Written Essays - 500 words - 3

Comparative Advantage - Essay Example This is probably not true for Japan because agriculture land is not massively available for cultivation in the country. Japan and Unites States have no comparative advantage in mineral fuels, pharmaceuticals, and apparel. Both countries have shortage of mineral fuel reserves and this is why they cannot export or neither fulfills all its energy needs. Pharmaceutical industry of United States is stronger than Japan but neither country has any comparative advantage in these industries. Both the countries have developed enough therefore they have no more labor intensive industry and this is why textile industry is not a comparative advantage for Japan and United States of America. Japan has competitive advantage in automotive industry and this is because of the innovative and technological capital of the country. Japanese automotive companies are famous all over the world for the quality of their product. Automobile industry started to grow in early 20th century in Japan and therefore the foundations of the industry were strong. Today, Japanese industry is ranked third all over the world in the automotive sector (BBC, 2012). United States enjoyed comparative advantage initially but later on lost to Japan, China, and Germany. On the other hand, United States has an extremely developed aerospace industry compared to Japan. The comparative advantage of United States in the aerospace industry is mainly due to large domestic consumer base and highly advanced military sector. This bolstered the aerospace industry of United States and gave the country comparative advantage over other countries. Electronics equipment is an area where Japan is well known all over the world. Again the intellectual and technological infrastructure the country has gives rise to the strength of the country in the sector. Electronics and electrical equipment are built on a large scale in Japan and are exported all over the world. Strong competition within Japan is contributed towards a strong

Project Management Theory Essay Example | Topics and Well Written Essays - 1000 words

Project Management Theory - Essay Example They had success utilizing this system to develop new products. Currently work breakdown structure is a valuable technique in the project management field. WBS can be defined as a deliverable or product orientated grouping of project work elements shown in graphical display to organize and subdivide the total work scope of a project (U.S. Department of Energy, 2003). It is a tremendous tool that provides a work layout plan that can be utilized for scheduling, budgeting and to create time estimates for different tasks. A project manager has to develop a work breakdown structure with the following characteristics: definable, manageable, estimating capacity, independent, easy to integrate, measurable and adaptable (U.S. Department of Energy, 2003). The WBS is divided in different levels. Each succeeding levels provides more detail about the work to be performed during the project. The Work breakdown structure also provides a numeric value beside each element that represents the proportion of total work for that work task. There is a rule called â€Å"The 100% Rule† which stipulates that the sum of all numeric values can not exceed a 100. The project scope is a descriptive guideline of the overall content of the project. The project scope management plan provides details of the actions necessary to prepare the work breakdown structure (Anticlue, 2007). An organizational project assets is a history log of a company’s previous projects. The WBS dictionary describes individually the meaning of each component. A simple project scope statement for the trade show project could be: The trade show project provides an opportunity to showcase our variety of products to new potential customers, collect valuable customer feedback and obtain sales for the company. The WBS created for the project is composed on five components in the level two diagram. Out of these five work components sales

Manipal University Letter Of Recommend Essay Example for Free

Manipal University Letter Of Recommend Essay I am serving as Associate Professor in Department of Computer Science at Manipal University, Jaipur and before that I served for 9 years as a Professor in Department of Information Technology at Poornima College of Engineering. I am glad to hear of his decision to invest in a global academic tenure and am pleased to write this recommendation in support of Nitin’s application for admission to the Graduate Program at your institute. I am well aware of the responsibilities of serving as a recommender and can assure the committee of the authenticity of my statements herein. I have known him for over 4 years and have come to know him quite closely in my capacity as his professor and project guide. I taught him his related courses: Open Source Technology, Design and Analysis of Algorithms, Datamining and Warehousing, Computer Networks and Information Protection and Security. I have also supervised him in laboratory and seminar work. Nitin has shown a great interest in my class from day one and has convinced me of a deep interest in the field of Networking and Security. I have had the opportunity to guide him over the period of one year in his main research interests. He has been uniquely inquisitive about the Linux Systems deployed in practice and of late has shown great interest in Network and Security Administration. He has given a seminar on Ethical Hacking to his peers and is now a Certified Ethical Hacker. He and his team developed a Software Application named â€Å" Spithra â€Å" through which you can run some windows program like Notepad++, VLC, Counter Strike game, Web Browser in Linux. As the project relies heavily on the use of Linux Essentials, Nitin painstakingly got conversant in its use. He is very regular and punctual in submitting his assignments. He is systematic and assiduous in his approach. He does not hesitate to seek clarification, which helps him in a clear understanding of the logic and the concepts. In fact some of his questions set me thinking and this helped me to learn in the process. He is an unobtrusive, silent performer and wears his attributes well. He enjoys an excellent reputation and has earned the respect of his teachers and peers alike. He is very articulate and this enables him to interact well and to participate in various activities, including teaching and research. Nitin proved himself at every point of the program he was pursuing and was definitely an asset to our institution. His pleasant disposition enables him to work productively in teams and convinces me of his ability to groom as a researcher. I think that his zeal for learning and his perseverance as well as his industriousness amply qualify him for graduate studies. In summation I would say Nitin is an appropriate candidate for this program and will contribute energetically to both the cultural and academic environment there. An opportunity to undertake Master’s Program will definitely enhance the candidate’s profile and open up for him the kind of research platforms that he is ideally suited for. I therefore request a favorable review of his candidature and also financial assistance for him so that he is facilitated in his efforts. I recommend Nitin without any reservations and request the Admission Committee to review his application favorably. Dr. Sumit Srivastava Associate Professor, Deptt. of Computer Science Manipal University, Jaipur sumit. [emailprotected] com.

The advantages and disadvantages of internet marketing

The advantages and disadvantages of internet marketing Our Company, Houston Incorporated has decided to expand into online sales. The goal is to continue to sell our products in the retail stores located throughout the United States but also establish a presence on the World Wide Web. Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in the retail stores located throughout the United States opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages if marketing online, As Marketing Manager, I was tasked to research online marketing opportunities available for retail sales. This report outlines the advantages and disadvantages of internet marketing, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. Marketing and selling goods online electronically is made possible by software programs that execute the main functions of an e-commerce application. This soft enables product display, online ordering, and online processing. Online marketing encompasses both e-business and e-commerce. E-commerce typical refers to transactions involving the exchange of money such as selling products to customers. E-business is a broader term that includes providing customers with descriptions and specifications for a given product. Online marketing offer many advantages as this report shall show. Having a presence on the World Wide Web offers the opportunity to reach customers not only on a national level but globally. Doing business 7 day a week and 24 hours a day is a reality with online marketing. The gathering and analysis of information gather via online marketing is possible. This information can be used to improve marketing strategies both online and in traditional retail segment. The advantages far outweigh the disadvantages. Increase sales, increased brand recognition coupled with the low cost of operating online leads to increase revenue. These are only a few of the overall impact of online marketing. Executing a comprehensive online marketing plan encompasses virtually the same processes and procedures as traditional marketing. It also requires the establishment of a web site for product display, online ordering, and online payment systems to process payments. The decision to expand into online sales is justified by this research. Expansion into online sales is a much more cost effective mean of growing the company. The recommended model is integration of the traditional retail segment with the new online arm. This is in opposition to establishing a purely online business. The current marketing strategies can be modified to include the online segment and used to promote the website. Introduction The internet is becoming the town square for the global village of tomorrow. That quote was attributed to Bill Gates, Cofounder of Microsoft. Tomorrow has come and according to an article on Reuters website, Online retail sales in the United States could reach $248.7 billion by 2014, growing 60 percent from 2009. As Marketing Manager, my job is to do market research and develop market strategies. This report will outline the advantages and disadvantages if marketing online, the advantages and disadvantages if marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. The goal of online marketing, similar to traditional marketing, is to communicate and provide value to the customer and manage relationships with customers that benefit the company and stakeholders. Online marketing encompasses both e-business and e-commerce. E-commerces typical refers to transactions involving the exchange of money such as selling products to customers. E-business is a broader term that includes providing customers with descriptions and specifications for a given product. Marketing and selling goods online electronically is made possible by software programs that execute the main functions of an e-commerce application. This soft enables product display, online ordering, and online payment processing. The advantages of online marketing, including the ability to reach a larger market, far outweigh the disadvantages. Online selling tends to be very competitive and may necessitate lower pricing. This is one of the few disadvantages. Establishment of a globally presence and increased sales are ways that the company can be impacted. However, having an internet presence does not guarantee success. It requires a comprehensive marketing strategy aimed at attracting new customers to our website. Online marketing has its own process and tools that contribute to the achievement of marketing goals and objectives. . Research Findings Advantages: Similar to traditional business, online marketing presents many advantages and disadvantages. However, the advantages of online marketing significantly outweigh its disadvantages. Online marketing can expand the geographic reach of the company by accessing customers in markets where the company does not have a physical presence. In the ecommerce world, doing business around the globe, 7 days a week, 24 hours a day is a reality. (Hossein Bidgoli, 2002) Online Marketing or e-commerce creates the ability to sell virtually any product that can be sold in a traditional retail environment. Nights, weekends, holidays, and time zones are no barriers to e-commerce. Online marketing can also reach customers that for various reasons can not personally visit a traditional retail store. Another advantage of e-commerce is the ability to gather additional information about the customer via tools such as cookies, email, and online surveys. This information can be used to personalize marketing effort s in a way that can lead to higher trade volumes. E-commerce also provides increased flexibility for customers. Customers can make purchases without having to leave the comfort of their homes. The customer does not have to deal with the hassle of parking or the worry of losing contact with their small children presented by traditional retail methods. Shopping tasks can be accomplished from the safety of their homes with a few clicks of a mouse. Of course, increased sales are the first thing people thing about when they consider online market. Market research shows that online sales are trending up despite the current depressed retail market. . Revenue generated by online businesses and the online part of traditional retail businesses exceed $96 billion in 2006, up from $86 billion in 2004, according to the U.S. Census Bureau. An added advantage of online marketing is decreased cost. Traditional retail businesses have overhead costs that associated with online marketing. These includ e utilities, insurance, store lease, and labor. Lower overhead cost generally result in lower overall cost and increased revenue. Therefore, online expansion will give the company a globally presence at a relative low cost. Disadvantages: Online shopping is not attractive to all consumers. They cite the loss of social contact experienced when shopping with others. While many researchers do not see any fundamental differences between the traditional and online buying behavior, it is often argued that a new step has been added to the online buying process: the step of building trust or confidence. (Constantinides, 2004) Many consumers are concerned with the privacy and security issues associated with doing business online. Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked. (Otto Chung, 2000) Credit card fraud, unwanted solicitations, and use of their information for other than its intended purpose are a few of the reasons cited. The difficulty in attracting customers is another disadvantage to online marketing. That, coupled with increased competition due to the ease of comparative shopping greatly decreases the attractiveness of online marketing. Onlin e consumers can quickly access information from other online businesses and make better decisions. In fact, some websites are designed solely for that purpose. Therefore, online pricing is very competitive. Additionally, online marketing does not afford the consumers the luxury of examining and getting a feel for the quality and fit of merchandise sold online and generally require the seller to have liberal return and refund policies. The lack of after sales service is another concern of online shoppers. Time also is a problem with online marketing in that consumers are not able to take immediate possession of their purchases and are faced with added expense for faster delivery. Potential impact of online sales to the company: The greatest impact to the company may be the establishment of a globally presence. This means company growth at relative low cost. . Online marketing does not require the overhead cost associated with maintaining a brick and mortar store. This results in lower cost, increased efficiency and greater profit margin. Another potential impact, online sales increases in-store sales. Having an online presence leads to increased brand recognition and consequently leads to increased in-store sales. Conversely, not having an online presence means loss of potential valuable customers. Online marketing creates the opportunity to interact with customers. Exchange of information facilitates product and process improvement and can lead to greater customer satisfaction. It also allows for greater flexibility in that website information such as price, product availability, and promotion can be readily adjusted in response to market conditions. Information gathered via online sales information can be used when considering future expansion of the traditional retail operations. Requirements for a successful online marketing campaign Developing a successful online marketing campaign comprises most of the same processes and procedures used in traditional marketing. The company will need to establish goals, objectives, strategies and tactics much like traditional marketing. Likewise, market research is required. When formulating objectives, strategies, and tactics for online marketing product display it is imperative that such customers requirements as ease of use, quick access to product information, and effective distribution networks including order tracking for transparency is addressed. Understanding consumers motivations and limitations to shop online are major consideration in making adequate strategic, technological, and marketing decisions. (Monsuwe, Dellaert, De Ruyter, 2004) This is part of identifying your target audience and determining how to reach it, a very critical step. To attract customers, firms need to offer dynamic content, keep their sites fresh, and to install security devices to protect th eir customers privacy and interests. (Wei, Moreau, Jennings, 2005) Customer retention should also be included in any successful online marketing strategy. Retaining online customers depends on the overall experience when visiting a website, which includes factors such as perceived value and trust (Pitta, Franzak, Fowler, 2006; Wang Head, 2007). In addition, every online business must be able to accept online payment. Customers need a level of confidence with your website and business when making on line payment. Integration between the e-business arm and the traditional business segments helps to promote confidence. (Gay, Charlesworth, Esen, 2007) The reputation of the tradition retail environment can be extended to e-commerce. Likewise, an online presence enhanced the marketability of the traditional business. Traditional firms can adopt a range of strategies to combine offline and online market channels to derive synergies. For example Barnes and Nobles e-business model overla ps its traditional brick and mortal business model. Regardless of whether the merchandise is sold online or in a physical retail outlet, the warehousing operation is the same. (Rich, 2008) Retail companies should also integrate offline and online operations such as allowing customers to order online for pickup at stores. (Steinfield, Adelaar, Liu, 2005) Lastly, print and word of mouth advertisement will be needed to attract customers to the web site. Recommendations Based on research data, the company should expand into the online sales arena by creating an ecommerce arm of our traditional retail operation. Expansion into online sales is a much more cost effective mean of growing the company. The recommended model is integration of the traditional retail segment with the new online arm. This is in opposition to establishing a purely online business. Analysis suggests that firms should tailor their e-commerce approaches to improve service to existing customers in addition to pursuing new customers and markets. (Adelaar, Bouwman, Steinfield, 2004) Integration is advantageous in that perceived shopping risks are lower when a company also provides a physical location. Integrating online and offline operations adds additional cost saving measures such as such as ordering online for pick-up at physical location. . The current marketing strategies should be modified to include the online segment and used to promote the website Conclusion There are advantages and disadvantages to online marketing. While online marketing presents an opportunity for the company to expand its market nationally, even globally, online shopping is very competitive, as consumers have access to comparison shopping. In addition to reaching new markets, online marketing can also improve relationships with existing customers. To be successful, ecommerce websites must be properly designed so that it is easy to use, engages the customer, and provides a pleasant and trusting shopping experience. It must negate all perceived shopping risks such as concerns about giving financial or personal information, and after sale concerns such as refunds and after-sale service. Marketing strategy formulation for ecommerce businesses are very much like traditional marketing. Market research, goals, objectives, strategies and tactics are the making of a successful online marketing campaign. Analysis of the research data indicates that integration of the tradition al brick and mortar operation with an ecommerce business segment is the best method of creating an online presence. Annotated Bibliography Adelaar, T., Bouwman, H., Steinfield, C. (2004). Enhancing customer value through click-and-mortar customer experience. Telematics and Informatics, 21, 167-182. This article explains how traditional retail stores can combine online marketing to increase geographic reach and to improve relationships with existing customers of physical stores. Dr. Thomas Adelaar, Assistant Professor, University of Amsterdam Business School. Ph.D. in Media and Information Studies, Michigan State University. Awards and Honors include; Winner of the Graduate Office Scholarship Best Ph.D. Research Paper in the Dept. of Telecommunications, Information Studies, and Media, MSU (2004). Dr. Adelaar currently has 7 publications in Academic Journals. Charles Steinfield is a professor and chair in the Department of Telecommunication, Information Studies, and Media at Michigan State University. In addition to his faculty position, Steinfield participates with the MSU Eli Broad College of Business Information Tech. Management Program. His research focuses on the organizational and social impacts of new communication technologies. Constantinides, E. (2004). Influencing online consumers behavior: The web experience. Internet Research, 14(2), 111-126. Dr. E. Constantinides conducted research showing that online marketing can increase business for companies at their physical retail locations. Dr. E. Constantinides is and Assistant Professor of Marketing, Netherlands. His research activities focus on strategic and commercial aspects of Ecommerce and E-media, and he is a member of the Scientific Committee of the Social Media Research Center. Gay, R., Charlesworth, A., Esen, R. (2007). Online marketing. New York: Oxford University Press. This book provides an overview of the advantages and disadvantages of online marketing as well as the techniques that can maximize revenues. Richard Gay is a professor at the Newcastle Business School, North Umbria University. Alan Charlesworth is a Senior Lecturer in marketing and emarketing at the University of Sunderland. Rita Esen is a Law Consultant and Visiting Lecturer at Durham University. Hossein, B. (2002). Electronic commerce: principles and practice. Amsterdam, The Netherlands: Academic Press. This book is a four-part overview of electronic commerce. The book provides a balance of theories, applications, and hands-on material. Dr Hossein Bidgoli is a Professor of Management Information Systems. School of Business and Public Administration                California State University, Bakersfield, California Monsuwe (2004). , P., Dellaert, B., De Ruyter, K. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management. Using the technology acceptance model framework, the authors conducted a review of literature and identified website characteristics such as ease of use and usefulness as well as personal consumer traits as critical factors for online shopping. P. Monsuwe is a professor at Maastricht University, The Netherlands. His research focuses on the effects of media on strategy and decision-making processes, such as corporate environmental management. Otto, J., Chung, Q. (2000). A framework for cyber-enhanced retailing. Electronic Markets, 10(3), 185-191. This article describes the advantages and disadvantages of online retailing for companies with existing brick and mortar retail locations, and provides a framework for analyzing whether the company should engage in online retailing. Q.B. Chung is an Associate Professor at Villanova University. He earned a PhD in Management from Rensselaer Polytechnic Institute, as well as an M.B.A. in Management Information Systems. He has over twenty two published journal articles, numerous published books and is a seminar speaker. J. Otto is an Assistant Professor with many publications involving Management Information Systems and Operations Research and Management Science. Pitta, E., Franzak, F., Fowler, D. (2006). A strategic approach to building online customer loyalty. Journal of Consumer Marketing, 23(7), 421-429. The article integrates previous research to draw the conclusion that customer loyalty to online websites depends on the perception of value as well as emotional factors such as trust. Danielle Fowler, Ph.D. is an Assistant Professor at the University of Baltimore. She has many awards and grants including The John and Margaret Thompson Professorship in Management Information Systems, and the Presidents Teaching and Learning Initiative Competition. Frank Franzak is a professor with Monash University and Director of Information Systems Honors Program. Steinfield, C., Adelaar, T., Liu, F. (2005). Click and mortar strategies viewed from the web. Electronic Markets, 15(3), 199-212. The authors analyzed retail store websites and found that few engaged in online and offline integration such as allowing customers to order products online for pickup at physical store locations. Dr. Adelaar currently has 7 publications in Academic Journals. Charles Steinfield is a professor and chair in the Department of Telecommunication, Information Studies and Media at Michigan State University. In addition to his faculty position, Steinfield participates with the MSU Eli Broad College of Business Information Tech. Management Program. His research focuses on the organizational and social impacts of new communication technologies. Wang, F., Head, M. (2007). How can the web help build customer relationships? Information Management, 44(2), 115-129. The authors conducted empirical research to identify the factors critical for building customer relationships online and found that satisfaction, trust, and switching costs determined whether a customer would continue using a website. Dr. Milena Head is an Associate Professor of Information Systems and the Associate Dean at the DeGroote School of Business, McMaster University, Canada. Specializing in eBusiness and Human Computer Interaction, she has published over 50 papers in academic journals, books and conferences. Her research interests include trust and adoption in electronic commerce, interface design, mobile commerce, identity theft, cross-cultural issues in electronic commerce and human computer interaction, e-retailing, and web navigation. Dr. Fang Wang is an Assistant Professor of Marketing at the School of Business Economics, Wilfrid Laurier University, Canada. Her research interests include e-commerce, e-marketing and marketing strategy. She has published in journals such as Journal of Consumer Marketing, Journal of Comparative International Management, Internet Research, and Journal of Business Strategies. Wei, Y., Moreau, L., Jennings N. (2005). A market-based approach to recommender systems. ACM Transactions on Information Systems, 25(3), 227-266. The research described in the article uses simulations to demonstrate the effectiveness of recommender systems for personalizing customer experiences and customer retention. Yan Zheng Wei is Director of The Department of Broadband Wireless Management, Shenzhen, China. Dr. Nicholas Jennings is an Assistant Professor at The School of Electronics and Computer Science, University of Southampton, UK.