How Is Social Media Affecting Social Movements?

How is social media affecting social movements? Social Media is becoming a global phenomenon. With Facebook housing oer 845million users and peep having 140million users worldwide (Stone, 2012) it is doable that social media is bringing social change to the world. These social media platforms lay in ca apply global affects for example the recent KONY2012 squeeze which continues to circulate through social networks such as Facebook and Twitter, has dominated the views of millions of muckle over a short period of time. Since butt 5th the goggle box produced by San Diego non-profit Invisible Children has been dual-lane and viewed by more than 100million people worldwide. It has become so famous so quickly because of the platforms it used to advertise itself. The KONY 2012 take to the woods is enjoin at youths, those that viewed the television receiver matte up connected to the invisible children. With the outsize amount of teenagers that have inlet to a smart phone the video circulated dramatically and in wound of appearance a few days it had 50million views on YouTube. all the same it gained this large amount of attraction due to the focussing it spread. As atomic number 1 Jenkins states ...transmedia storytelling, each medium does what it does best...

(Jenkins, 2003) basically it is the technique of telling a story across manifold platforms and formats using current digital technologies, referred to as ICTs (Information converse Technologies). Social movements such as the recent KONY2012 campaign be utilising these ICTs and are apparent to reach a impudent le vel in the way they mobilize, build coalitio! ns, inform, lobby, communicate and campaign (Donk, Loader, Nixon and Rucht, 2004) Moreover the transmedia storytelling has enabled the video campaign to become accessible to some different people on many different platforms. Twitters role in the KONY2012 campaign was the major cite where people got the information from. Celebrities tweeted and re-tweeted the video causing it to spread virally. This snowballing...If you sine qua non to get a teeming essay, order it on our website: OrderCustomPaper.com

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