Nike and Human Rights Essay

1. What ethical issues faced by MNCs in their intercession of foreign workers could bring allegations of mis look at in their operations?Ethical issues whitethorn include the violation of fundamental human rights of sweatshop workers such as freedom, destination and discrimination. The treatment of their workers could be deemed unethical by media who construe this view to consumers. much(prenominal) allegations can and impart convey damaging effects with Nike having been taken to butterfly already in the past.2. Would the use of third-party independent contractors insulate MNCs from being attacked? Would that class period offer MNCs a beneficial defensive shield against charges of abuse of their employees? non necessarily, as Nike will be using labour which is just managed by another party. They would just be shifting the blame of abusing their employees to hiring some cardinal elses. The linkup of the brand to any unethical labour will still be damaging regardless of wheth er they are directly related or not.3. Do you think that statements by companies that describe good loving and moral conduct in the treatment of their workers are part of the image those companies create and wherefore are part of their advertising nitty-gritty? Do consumers judge companies and ignorant their buying decision on their perceptions of corporate behaviour and grades? Is the diachronic made in question (e.g., do in the USA) presently being replaced by a made by inquiry (e.g., Made by Company X or Made for Company X by Company Y)?I think that good social and moral conduct is an inaugural part of the advertising and marketing message of any brand. In these times much consumers are moving to taste ethically sourced products (such as fair trade coffee), this includes worker conditions and perceptions the consumer may have of the companys corporate activities. The made in question is not necessarily being replaced by made by it is more believably that both questions are beginning to be asked in conjunction with one another.4. Given the principles noted in the case, how can companies comment on their confirmatory actions to promote human rights so that consumers will think well of them? Would you extend that a company (a) do nothing, (b) construct a corporate commandment of ethics, (c) align itself with some of the universal covenants or compacts prepared by external agencies?It would be wise for Nike to develop a corporate code of ethics to help foster what is seen as acceptable standards within the company and its operations. It would similarly be beneficial to comply with international practice standards.5. What does Nikes move financial success, in spite of the lawsuit, suggest about consumers reactions to negative promotion? Have American media and NGOs exaggerated the impact of a firms labour practices and corporate social responsibility on its sales? How should managers of an MNC serve to such negative publicity?Nikes continued s uccess suggests that consumers may not be as deterred by negative publicity as it has been suggested. Nike still remains one of the biggest global brands today and perhaps the value of the label is stronger than damaging publicity. American media and NGOs may have sensationalised the impact of CSR on sales to some extent, although it is deemed important by some consumers, it seems that demand for Nike good remains strong regardless as many are more swayed by celebrity endorsements than working conditions. Managers of MNCs should respond to unfavourable publicity infantile fixation the exposed issue, undertaking community outreach programs, and implementing pre-emptive measures to ensure that bad publicity will not be an issue in the future.