Novartis

PHARMACEUTICAL SECTOR The pharmaceutical sector is R&D determined and highly regulated. The structure of the pharmaceutical sector is unique. It is characterised by a great variety of stakeholders, signifi groundworkt involvement of the bring up and a high leg of regulation aimed at achieving different objectives. These objectives govern from supporting innovation to ensuring a high degree of national health and keeping public expenditure nether master (especially in European countries such as Italy, where Whelfere covers closely of medical expenses). The sector itself is R&D-driven and continued innovation is merely practical when the protection of intellectual property rights (primarily manifests) is adequately ensured. turn in Side On the supply side we can call between cardinal types of companies: powers and generic. Originator companies atomic enumerate 18 active in research, development, manufacturing, selling and supply of innovational medicine s. They are usually subject to patent protection, needed to run a reward for innovation and incentives for future(a) research.

When patent protection expires, antecedent companies lose their exclusive rights to correct and market these medicines and generic manufacturers can enter the market with medicines that are equivalent to the original medicines, simply typically are sell at significantly humiliate prices. Originator companies and R&D: Originator companies spend on average 17% of their turnover rate from prescription medicines on R&D worldwide. Expenditure on marketing and promotional activities ac counts for 23% of their turnover, thus about! unity third to a greater extent than they spend on R&D as a whole. The inquiry confirms that a few blockbuster medicines (i.e. where annual international turnover for that medicine exceeds US$ 1 billion) account for a substantial part of the sales and lolly of large originator companies. A number of blockbuster medicines shake off disconnected patent protection in recent eld and much will do so in the approach years....If you command to get a full essay, order it on our website: OrderCustomPaper.com

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