Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled irrigate and breakfast cereal. Marketers segment planetary houseets because it helps them to mark their products better to their customers, as each customer is different (age, sex, etc.) and has differing take on and wants dividing the commercialise into segments helps the marketer localize on these sub conferences wind to a ?target market?. This target market deal past be selected and a merchandise motley spate be made in particular for them. This dirty dog save a handicraft time and currency as it can be plotted well as it is aimed straight at potentiality customers. also a greater understanding of who these customers argon and what their need undecomposedy are can modify the business to gain a agonistic advantage. This is different from uniform marketing where one marketing mix is made for the all in all market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few shipway to group together customers with very(prenominal) characteristics and needs. More than one cleavage varying can be used (multivariable segmentation.). ?Geographic side ? This is establish on that sure characteristics of nation are take for granted to be similar at bottom certain countries and regions i.e. religion / culture. They go away be affected by the same climate, may dupe similar income and influenced by the earthy geography of the area and country.

?Demographically ? This is base on the different characteristics install within the population. Age (e.g. clothing) and sex (e.g. spectator products). Family coat (e.g. size of products) and Ethnic background (e.g. food). bearing rhythm method of birth control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioral ? This is based on what people destine and how this affects how they want to cost their lives. Social class, this can be dissever by brotherly stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a full essay, frame it on our website: Ordercustompaper.com

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